June 4, 2012
Australian machinery dealers have recently joined their counterparts from around the world at John Deere’s Ag Management Solutions Masters conference and training event in Orlando, Florida. The four-day event was designed to showcase John Deere’s hardware and software and how it could be utilised, managed, incorporated into and applied to farming practices today. It brought together the most experienced dealer representatives from across the world, including four senior AMS specialists with Vanderfield in Australia: Steve Hegarty, Mick Kennedy, Richard Harris and Mark Wallace. Participants were given insight into the latest global agronomic trends and issues that drive precision farming and had the chance to consider potentially new applications of the technology and its adaption in Australian farming conditions. Several ‘hands on’ sessions were conducted for attendees to experience the setup and operation of the new John Deere AMS applications that will be released in future. The AMS Masters Conference also highlighted a John Deere initiative, ‘Farmsight’, developed for dealers to help farmers adapt to and better apply the technology available to them in their farm equipment. The Vanderfield staff members then visited a John Deere dealership in Arkansas involved in the pilot ‘Farmsight’ program. Vanderfield integrated solutions manager, Steve Hegarty, had an extended stay in Des Moines, Iowa, following the Masters Conference and was one of seven Australian and New Zealand dealer representatives to visit John Deere’s GPS headquarters. All seven representatives then toured a John Deere dealership near Omaha, Nebraska, to learn about the similarities and differences in customers’ farming systems and the local applications of the new AMS technology.